If you’re tapped into the buzziest beauty trends, you’ll see that we’re in messy makeup territory, a fun contrast to the clean girl look of previous years. Whether you’re a self-professed makeup novice or expert, a common theme in the hottest beauty trends is simply…eyeliner. Here at ELLE, we don’t aim for perfection but welcome it when we can, and a sharp cat-eye is a non-negotiable. And after years of practice, I can confidently say it’s not always about the technique, but the formulas—Korean ones, to be exact. It’s the land of beauty innovation, and our guide to the absolute best products is like a cheat code to achieving pro-level results.
—Nerisha Penrose, beauty commerce editor
