Sunday, March 6, 2022

Making a Magazine in the Middle of a War: Checking in With ELLE Ukraine’s Editor-in-Chief

Sonya Zabouga has made her career out of words. Before becoming the editor-in-chief of ELLE Ukraine in 2008, Zabouga worked as a broadcast journalist, officially joining the ELLE team as fashion director in 2004. But in the last week, as the Russian military has invaded her country, starting the first major European war in decades, new phrases have entered her vocabulary. "I didn't know how to say 'missile' or 'military attack' in English," she recently told ELLE.com from the hallway of her home in the capital city of Kyiv. (She's taking Zoom calls here, where there are no windows, for safety.) "We didn't need them in our previous life."

Now, as the rest of the world watches, Zabouga has been working to help educate both her fellow citizens and international readers about the current situation in Ukraine, shining a light in the haze of fake news. "The main role is to help people get the right information," she says. "Our mission in terms of communicating abroad is to help the world know the truth, to know what's really going on."

For Zabouga, her days have "changed completely" since last Thursday, when she woke up to the sound of explosions as the invasion began. "It's impossible to be ready for [this] kind of scenario."

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