Saturday, December 24, 2022

25 Reasons to Switch Over to Korean Beauty Brands

The hashtag #koreanskincare alone generates 1.3 billion views on TikTok (at the time of writing), with rows and rows of videos on how to achieve glass skin, what products are great for hyperpigmentation, and which sunscreens won't leave a pasty white film behind. Everyone is on the hunt for smooth, filter-like, glass skin and we have the rise of K-Beauty brands and education surrounding Korean skincare practices to thank. Scroll through enough videos and you'll learn the number one rule of K-Beauty: skin comes first.

"K-beauty has a 'skin-first' philosophy, which [prioritizes] caring for your skin and getting to the root of the condition, instead of covering it up with makeup. K-beauty has gained so much popularity in the US in recent years because of its high-quality ingredients, innovative products, accessible price points, and the fact that it is based on a lifestyle that is focused on having good skin care habits," Charlotte Cho, esthetician and founder of popular K-Beauty e-tailer Soko Glam tells ELLE.com.

With the help of e-tailers like Soko Glam, healthy, clear skin is not only attainable but accessible. Now, skincare obsessives have an arsenal of products to choose from to help them achieve their skin goals—but which ones are actually worth it? Click through for the 25 best Korean skincare products to add to your cart, plus some of Cho's favorites.

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