"If you want to see the best Native American fashion, go to a grand entry at a powwow," says designer Lauren Good Day. She's quoting something she heard once, but it's a fitting motto, given that it's where the North Dakota-based designer got her start. After being selected as a powwow princess at age 13, she declared her intention to become a fashion designer in her official bio. Later in her teens, she went on to design tribal regalia for the events.
Good Day—who is Arikara, Hidatsa, Blackfeet, and Plains Cree—comes from a long line of women who created handmade garments for their families; her first inkling of fashion came when her mother taught her how to bead at age six. Now, she's parlayed that tradition into a thriving fashion business. A recent highlight: providing a look for Killers of the Flower Moon star Lily Gladstone, featured in ELLE's Women in Hollywood portfolio for the December 2023/January 2024 issue. |
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