The Experts Were Wrong About the Real Color of 2026

Plus, inside Dakota Johnson and Machine Gun Kelly’s new romance.

View in Browser  Thursday, October 01, 2026 Remember when they named the color of 2026 and it was…off-white? ELLE associate fashion commerce editor Meg Donohue checks in today with a more exciting counteroffer: cobalt blue, as seen on compliment-magnet shoes, lapis jewelry, and more. Plus: a surprising celeb couple, the only four bags you need for fall, and a chat with the stylist behind Lili Reinhart’s rom-com-inspired looks.   —Sara Austin, executive editor Cobalt Blue Is Fashion’s Next Big Color Crush Shop the electric hue designers are backing for fall and beyond. READ MORE Inside Dakota Johnson and Machine Gun Kelly’s New Relationship—Including Who Made the First Move READ MORE You Really Only Need These 4 Bags for Fall READ MORE Lili Reinhart Is Dressing for Her Vintage Rom-Com Era READ MORE These 7 Night Serums Will Leave You Waking Up With Glowy, Radiant Skin READ MORE Why Everyone Needs a Bomber Jacket READ MORE Follow Us Unsubscribe | Manage Preferences | Privacy Notice | CA Notice at Collection ELLE is a publication of Hearst Magazines. ©2026 Hearst Magazine Media, Inc. All Rights Reserved. This email was sent by Hearst Magazines, 300 West 57th Street, New York, NY 10019-3779