"The biggest day on the internet ever," at least according to Jumperoo62, a commenter on the British gossip forum Tattle.life, took place last November. The rabbit hole of a site where 53,000-plus members dissect the lives of influencers with the meticulous if selective attention of Renaissance cartographers was consistently critical and often cruel.
The Tattle Lifers were never disinterested. They were always distant observers. Until last November, when the site went from being a lesser moon in the influencer solar system to playing a central role in a rapidly unraveling series of events one commenter dubbed Instamumistan. "Inject this shit into my veins," wrote Swipe Up! "Better than a soap opera," wrote Plinkplonk.
It was also, quite possibly, one of the worst days of Clemmie Hooper's life.
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