holywood model: Gen Z Is Worried About Climate Change—and Their Shopping Habits Prove It

You could assume designers and editors dictate what's

New Yorker story "The Coolhunt"? It's still eerily relevant over 25 years later. For time immemorial, trendsetters have set trends (as they do), and companies have followed suit. But...what happens now that trendsetters have no choice but to make sustainability hip? How can an industry adapt to a model that asks money-makers to pump the brakes for the sake of the planet?

All signs—and experts—point to one answer: circularity. To achieve this in the fashion industry, though, we have to embrace secondhand shopping. Step one: recognize that it's not all hand-me-downs and raggedy sweats from Goodwill bins." title="You could assume designers and editors dictate what's "in," and consumers sheepishly just follow along. Sometimes, though, it's the opposite. For decades, brands have instead relied on everyday trailblazers. Remember Malcolm Gladwell's viral New Yorker story "The Coolhunt"? It's still eerily relevant over 25 years later. For time immemorial, trendsetters have set trends (as they do), and companies have followed suit. But...what happens now that trendsetters have no choice but to make sustainability hip? How can an industry adapt to a model that asks money-makers to pump the brakes for the sake of the planet?

All signs—and experts—point to one answer: circularity. To achieve this in the fashion industry, though, we have to embrace secondhand shopping. Step one: recognize that it's not all hand-me-downs and raggedy sweats from Goodwill bins.">

Gen Z Is Worried About Climate Change—and Their Shopping Habits Prove It

You could assume designers and editors dictate what's "in," and consumers sheepishly just follow along. Sometimes, though, it's the opposite. For decades, brands have instead relied on everyday trailblazers. Remember Malcolm Gladwell's viral New Yorker story "The Coolhunt"? It's still eerily relevant over 25 years later. For time immemorial, trendsetters have set trends (as they do), and companies have followed suit. But...what happens now that trendsetters have no choice but to make sustainability hip? How can an industry adapt to a model that asks money-makers to pump the brakes for the sake of the planet?

All signs—and experts—point to one answer: circularity. To achieve this in the fashion industry, though, we have to embrace secondhand shopping. Step one: recognize that it's not all hand-me-downs and raggedy sweats from Goodwill bins.

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