This summer, it seems, everyone wants to be rich. We're idolizing the "stealth wealth" of the characters on Succession, following the fashion statements from Gwyneth Paltrow's ski trial, aspiring to emulate so-called "old money" style (a designation so malleable, it's recently been used to describe the fashion sense of both Sofia Richie and Kylie Jenner), and craving the "coastal grandmother" look, which seems to come with both beachfront property and a hefty retirement fund. Tennis, golf, and ski style are at their sartorial peaks, respectively, as though fashion is on a permanent summer Friday.
At the same time, economic uncertainty prevails, the Writers Guild of America (WGA) is on strike, millennials and Gen Z are rejecting always-on hustle culture, corporate officewear is officially camp, labor activists are style icons, and "eat the rich" is being bandied about even more than it was in the Occupy Wall Street years. Polling has shown that Gen Z adults favor socialism over capitalism. Even orcas want to eat the rich—or at least scuttle their yachts.
It's never been less cool to be part of the one percent. But, somehow, the public is more enamored than ever with dressing like them. What cognitive dissonance is gripping fashion right now? Do we want to be accessorizing with pearls, or pitchforks? |
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