We take ELLE’s Future of Beauty Awards very, very seriously around here—our editors’ vetting and testing of hundreds of products started months ago, with the goal of finding breakthrough solutions for your skin, hair, nails, makeup routine, and more. I’ve personally found a few keepers, including a foundation that changed my mind about foundation, a matte red lipstick that actually hydrates, and a brow enhancer that’s made salon tinting a thing of the past. Upgrades await you below!
—Sara Austin, executive editor
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