Here's how to do your makeup like an editor. Shop the tried, tested, and vetted products that really work.
Danielle James
Beauty Director
When my mother's water broke, she didn't panic—nor did she immediately head to the hospital. Instead, she sat at her vanity and carefully applied her Fashion Fair makeup (at the time, the brand was one of the few options available to Black women). As a Trinidadian and Tobagonian, looking her best was not just a sense of pride or a form of self-expression, but an obligation. She instilled in me the importance of Black beauty from a young age. This Black History Month—and every month!—I encourage allies to the Black community to shop Black and make a Black-owned product a staple in your beauty routine. Here are my current favorites.
This formula provides light coverage and is great for low-maintenance days when you want to even out your skin tone. Its blurring effect gives a Paris filter finish and helps control oil—a win-win in my book.
Ashunta Sherrif is a celebrity makeup artist who has painted some of Hollywood's most recognizable faces, including Zendaya and Taraji P. Henson. Her high-pigment UV mascara doesn't disappoint and will leave your lashes rave-ready in no time.
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